[CARI Info Kioks]Creative Product Development Programme for Malaysian Designer

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CreativeProduct Development Programme for Malaysian Designers

Digital Entertainment & Lifestyle Product (Innovation Programme)
Date: 11 MARCH 2013
TIME: 10.30AM(Monday)
VENUE: Perdana Hall Level 10,MIDA Sentral,
                                    No 5,Jalan Stesen Sentral 5,Kuala Lumpur Sentral

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KUALA LUMPUR, March 11, 2013 - PhisonTech Electronics Malaysia is announcing a strategic public/private partnership with MIDA, Pensonic, Fusionwave and EMTEC to launch the Creative Product Development Programme for Malaysian Designers (CPD). This programme aims to help Malaysian SMEs create worldclass innovative products targeting first at the digital entertainment and lifestyle markets by combining the artistic design with unique and rich Malaysian culture and the state-of-the-art electronics and digital technology developed in Malaysia.

According to the research company IC Insights, the global Digital Entertainment & Lifestyle product market in 2013 (excluding computer, tablets and cellphones which are dominated by a few dominant brands) is approximately US$170B. This is the consumer market where “Look” and “Features” matter. The “Look” of the product is the vital product design, while the “Features” of the product are made possible with the electronics and digital technology embedded in the product.  Product and industrial design contributes to approximately 30% of the total development costs of  these Digital Lifestyle products.  In other words, in the lifestyle market, consumers buy based on product design, and product design consitutes a third of the product development cost.

There are many SMEs with good design capabilities in Malaysia. It is estimated that 7,000 designers graduate from more than 20 design schools and colleges in Malaysia annually. Currently over 35,000 creative entities are actively engaged in a broad array of activities ranging from graphics, 3D modeling, multimedia, advertising, brand & PR agencies, interior design, fashion, art, design schools and,  industrial design and R&D setups;  generating over RM10B annual revenue in total.

Creative Product Development Programme

The main objectives of this programme is to solve the common challenges faced by our aspiring Design SMEs:

• Lack of understanding of Market trends and capabilities
• Lack of financial resources
• Cost overrun
• Lack of operational experience
• Lack of skilled expertise
• Unreliable supply chain
  

§ Limited market access

Through an integrated, comprehensive, one-stop-shop programme supported by both the government and the leading design, engineering, manufacturing and marketing companies from the private sector, this platform hopes to provide the following benefits to the industry:

The roles and responsibilities of the founding partners of the Programme are as follows :-

• MIDA to provide the guidance and tax incentives for qualified design entrepreneurs and companies which provide industrial product design services and consultancy.

• Fusionwave to provide consultancy and training for designers to develop and refine their ideas

• Phisontech to provide engineering and manufacturing consultancy and services

• Pensonic to provide product development roadmap and guidance, incubation and shared services, equity investment, branding, market development and distribution services

• EMTEC is our first customer, partner, advisor, licensor, and provide international sales support

• Cari.com to provide online marketing support and also ecommerce support.

Together, this programme hopes to offer one-stop platform and solution to help our SMEs in Malaysia to create worldclass, innovative Digital Entertainment and Lifestyle products by the creative blending of Made-in-Malaysia “art” and “technology”.

Interested entities could contact the following for further discussion:

Phisontech : [email protected] or Mr. KK Pua at 0127719452

Fusionwave : [email protected] or Mr. Luk at 0122777030

Pensonic :  [email protected]  or Mr. Sylvain at 012-9590843

Cari : [email protected] or Ms JJ Wong at 017 386 2635

MIDA: [email protected] or Ms. Manjit  at 03-22673509

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Abount Mida

Malaysian Investment Development Authority (MIDA) is the principal Malaysian Government agency responsible for the promotion and coordination of the manufacturing and services sectors in Malaysia. MIDA assists companies in the implementation and operation of their projects. Please visit www.mida.gov.my for more information.

About Phisontech

Phison Electronics Corporation was established in November 2000, at Hsinchu, Taiwan. Started with the world’s first single-chip USB flash drive IC, Phison is now a market leader in NAND flash controllers and applications.

In Mar 2012, Phison Electronics announced their establishment in Penang, Malaysia which will undertake the development and design of flash memory applications and solution products.

About Pensonic

Pensonic is the most successful Malaysian electrical home appliances manufacturer in the country, and headquartered in Penang. It all started from a humble beginning as a small retailer cum workshop for electrical home appliances, especially audio devices. The company gradually expanded and diversified, now an incorporated investment holding company to consolidate various well-known brands under the Pensonic Group. In 2012, in conjunction with the company’s 30th anniversary of their brand establishment, a new manufacturing hub and international distribution centre cum R&D centre was built in Bukit Minyak to accommodate the fast-expanding business.

About FusionWave

A cross-media communication company which derives energy from multi-discipline attitudes on  ideas and visions.

Fusionwave was established on 22 March 2002, founded by Luk Chee Chew, making their creative experiences tangible through a journey of exposing and expressing thoughts and creations. In developing ideas, they strive to strike a balance between the artistic sense and the commercial objective of the end products. Every single idea is investigated on the believe that every idea presents their own possibilities to satisfy both experimental curiosity and clients’ commercial needs.

Fusionwave does collaborative research and development with their client to produce the cutting edge design solutions to meet the specific objective of the project, incorporating design elements that captures the surrounding environment, as well as the perception of the minds and thoughts on existing techniques and methodologies practiced by the industry.

Fusionwave also conduct Multimedia Courses for undergraduate students in local communication design schools,  such as The One Academy of Communication Design, Center of Advanced Design (CENFED), Baruvi Academy of Communication Arts and PJCAD. Activities also include art workshops for kids education, public design seminars, exhibitions and sponsorship for Malaysian-International Fashion Awards (MIFA) to increase Fusionwave’s consultancy exposure in the industry and society in offering the role of advisor, partner, challenger and brand guardian.

About EMTEC

Distributed in over 50 countries, EMTEC prides itself on a 70-year history of reliable products that are easy to use and an affordable price. EMTEC ranges are always tuned to the most recent innovations – USB pen drives, memory cards, external hard drives, multimedia appliances – to let the user take advantage of modern technology, in all simplicity. Fun and fashionable, our products stand out of the crowd with creative and elegant designs which appeal to the consumer as much as their technical performance.

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About Cari.Com

“CARI” is a Malaysian word which means “to find” in English. The development of www.cari.com.my, Malaysia's very first search engine, began June 6 1996 by a graduate of the University of Nebraska-Lincoln. Starting a career in California, he realised that virtually no information about Malaysia existed on the Internet.  Back then The World Wide Web was in its infancy with Yahoo! being only a year old and Google still a twinkle in its creators' eyes.
Discontented with the status quo, this visionary believed that Malaysia deserved a search engine of its own. As a proud Malaysian,  he decided to create one just for the country Thanks to advances in technology, Malaysia was presented on her own platform  to a global audience.

Working from a rented apartment in San Mateo, California, this Computer Science and Technology graduate used  everything he learned on the common gateway interface programming language, or CGI. Drawing on all the spare time he had, he worked tirelessly day and night. His backbreaking diligence was duly rewarded when CARI was officially launched in September 1996.

This success gave Malaysia the distinction of being one of the first few countries in the world to have its own search engine. The Malaysia Book of Records officially validated this, with CARI gained official record as Malaysia's first Malay search engine. CARI has kept growing since its inception, and has evolved a long way from being a simple search engine. Today, it is the largest community portal in Malaysia, welcoming more than 5 million unique visitors each month. With over 60 million page views per month, CARI continues to serve not only Malaysians, but also global community citizens who seek out information on Malaysia.

Today, CARI is/has:-

1. The Largest Community Portal in Malaysia and portal website.

2. Top 10 ranking in Malaysia most popular website. (Alexa.com ranking).

3. 2 Million page views per day, 60 Million page views per month.

4. 250K unique visitors per day, 5 Million unique visitors per month.

5. 1 Million registered members, 574,000 active members.