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[V9.0 ]EMPIRE NEELOFA:*RUMUSAN PERJALANAN SEBULAN HAJJAH DILUAR NEGARA @POST #2
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Gd morningzzz....
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Edited by pinklepie at 10-10-2019 04:55 AM
Demam Monaco masih tak reda lagi
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Alhamdulillah....rezeki starbuck dpt gold!wooohoooo  |
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Noor Neelofa Mohd Noor, fondly known as Neelofa or Lofa to her fans, wore stunning outfits representing modest fashion at the recently concluded New York, Milan and Paris fashion shows.
She sat in the front row at many runway shows in the three cities.
The New York, Milan and Paris Fashion Weeks are three of the “Big Four” fashion shows held globally where designers showcase their international fashion collections.
Neelofa, a hijabista, was a sensation at the shows as she donned several outfits by top-tier designers.
In a video that appeared on @vogueitalia IG, Neelofa said modest fashion was “no longer conservative, no longer rigid, no longer boring, now more inclusive, flexible and fun!”
Modest fashion according to a report is about higher necklines, longer hemlines, longer sleeve lengths and loser cuts, but the younger generation refuses to skimp on style, as they want to be as stylish as the others.
She represents the new breed of hijabistas who are doing away with the once-dowdy designs to remain fashionable.
A report quoting DinarStandard and Reuters says that Muslim consumers spent about US$270bil on modest fashion in 2017 compared to US$243bil in 2015.
Sales are expected to reach US$361bil by 2023.
Globally, several brands are offering collections for the modest woman, be it hijabs, couture and even cosmetics.
Designer Giuseppe Zanotti is even creating a special limited-edition pair of shoes for her.
From actress to host, Neelofa has come a long way to be featured on the Forbes 30 Under 30 Asia list and is an entrepreneur of her own hijab fashion line under the brand name of Naelofar.
On IG, she has over 6.5 million followers under the handle @neelofar. She won an award from the Influencer Awards Monaco this week.
The new breed of social media superstars are raking in huge amounts of money by being influencers.
Globally, entrepreneur Kylie Jenner makes about US$1.2mil per sponsored post on her IG handle and is the highest-paid celebrity IG influencer of 2019 as compiled by social media expert Hopper HQ.
Neelofa is not alone, there are several hijabistas who influence purchase decisions and that is why companies are willing to pay them to tap into their reach.
These influencers’ global reach is made possible with the Internet, a game-changer that creates new opportunities and reach for companies.
Statista estimates that the e-commerce market value in Malaysia alone would be worth US$4bil in 2020.
As it is, several local designers are making waves in the world of modest fashion and selling their designs online. Even Naelofar hijabs are sold online to more than 37 countries globally.
The same can be said of Datin Vivy Yusof’s (also on Forbes 30 Under 30 Asia list) Fashion Valet and Duck products, Mimpikita, Love to Dress, Hafizah Ghazali, Nurita Harith and Rico Rinaldi, among others.
Some local designers are also working with foreign brands to further promote modest fashion.
Modest fashion is here to stay and it is about who gets the bigger bite.
This explains why even the top-tier designers are paying closer attention to it.
If model Halima Aden has shown the world that donning a hijab can be stylish, Neelofa has shown that you can be fashionable and yet be a hijabista. These women are making strides and taking modest fashion to the next level.
Even the mid and lower-tier houses are catering to this fast-growing market segment, with brands like Uniqlo, H&M, Macy’s and Marks & Spencer having collections to cater to this segment of the market.
A report, however, says that 66% of global Millennials are fashion-savvy and are willing to spend more on a brand that is sustainable.
Hence, if Millennials are the target market, then designers have to be mindful of sustainability too.
Read more at https://www.thestar.com.my/business/business-news/2019/10/10/neelofa-taking-modest-fashion-to-greater-heights#zztsJYho7rZhuOGy.99 |
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Rapz replied at 10-10-2019 02:07 AM
Gd morningzzz....
Alhamdulillah |
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TERBAIK HAJJAH!!!!!!!!!!!! YOU GO GIRL!!!!!!!!!!!!!!!!!!
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kekadang kesian dengan acik2 kepam, gegeh dok mengutuk bagai yang tak dak hasil, sedangkan hajjah terus menerus melakar kejayaan .  |
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Takpa la Ahn, biar kejayaan hajjah menutupi mulut mereka....mungkin dorang jeles sbb artis idola masing2 tak sehebat artis idola kita.....gittew
MORE TO COME HATERS!! JUST WAIT AND SEE...HAJJAH WILL FLY HIGH....SHE IS UNSTOPPABLE!!! |
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Nama hajjah da setaraf ngan halima aden....wow!
Yuna - US
Shila amzah - Shanghai
Neelofa - Europe
Vogue italia sudah monaco pun sudah so next hajjah?
Keep surprising us hajjah....oh come on! |
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More haters more challenging...
More job offer more adventure....
She's hijabi with ambitious...
Who...?Neelofaaaaaa.... |
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Tudia.....Cayalah
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Walaupun sibuk mcm mana pun hajjah tetap selit kan masa outing ngan cuzz....best sgt2!sungguh meriah bole jadi gamat lalo da berkumpul  |
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When a dear friend from back home sends you a text message telling you a mega celebrity and Instagram influencer has named a design of hers after your own name, you can’t help but fire up Instragram and check it out for yourself.
Noor Neelofa binti Mohd Noor, the Malaysian actress, television host and founder of fashion brand Naelofar – who is endearingly known as Lofa, or Neelofa, to her fans – named one of her brand’s headscarves (hijabs) the Liying.
I decided to set up an interview to find out more. “I wanted to celebrate the diverse cultures that can be found in Malaysia, and I initially wanted to bring the whole team to China to shoot the campaign,” she told me over a video recording of our interview. “But in the end we managed to find a beautiful spot in Penang that really reflects the Chinese heritage and culture, and the campaign ended up becoming one of our most successful campaigns.”
But there is a lot more to Neelofa’s intrigue than just creating headscarves. Clocking 6.5 million followers on her Instagram handle @neelofa, she is one of Malaysia’s most-followed personalities (ranking second behind only singer Siti Nurhaliza, according a Silver Mouse survey earlier this year). Neelofa began her entertainment career as a contestant in Dewi Remaja 2009/10 (loosely translated it means “teenage goddess”), a beauty contest run by Remaja magazine in Malaysia. She sits front and centre at various international fashion shows – seen last at Dior – because she has her very own brand of style that appeals to the Gen M and beyond.
I remember back in 2014, when I had first put on a hijab, my following quadrupled. Last year I was the most followed person in Malaysia
-Neelofa-
“For the past five years we have sold more than 10 million hijabs, and it’s been the biggest achievement for me and the team. This year, we are in the process of restructuring the company and rebranding,” Neelofa reveals. “We will unveil the new look in February 2020, my birthday month.”
Sumber: https://amp.scmp.com/magazines/style/celebrity/article/3030645/why-do-brands-chanel-and-dior-adore-neelofa-one-malaysias
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Shoo shweet
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Tq pink!nice article  |
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Whaaaatt...??Another surprise on hajjah next birthday....wow!tk sabar....tick tock tick tock  |
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Coming soon...
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Gd morningzzz
Salam jumaat....
Ada aktiviti apakah hajjah ari nie.....hmmmm
Tunggu je la sbb hajjah penuh ngan surprise
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Rapz replied at 11-10-2019 02:44 AM
Gd morningzzz
Salam jumaat....
Wa'alaikumussalam, Good morning rapz
Tu la senyap jer hajjah sejak balik ni, rinduu tau |
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Post time 10-10-2019 10:07 AM
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