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[Dunia]
Jenama smartphone Lenovo jatuh merudum 55 peratus Q12017
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HONG KONG: After a bruising fall from its spot as the world’s third-largest mobile phone maker following its acquisition of Motorola three years ago, China’s Lenovo Group Ltd is counting on a push upmarket to stop the bleeding in its smartphone business.
While the company, which vies with HP as the world’s largest PC maker, returned to profit in the year to March, losses in its smartphone business worsened as marketing expenses for new products and key component costs increased.
The group’s phone problems started after it acquired Motorola Mobility from Google for US$2.9 billion in 2014 but struggled to integrate the assets. That, combined with fierce competition from lower-end manufacturers in its home base of China such as Xiaomi and Oppo, saw its global position fall to eighth in 2016.
A recently announced reorganization of its China business aimed at sharpening the PC brand’s consumer focus comes amid an ongoing effort to tighten its mobile branding and shift the focus to pricier models under its Moto brand.
“Our strategy is to prioritize mature markets … which need brands and innovative products, whereas emerging markets need efficiency,” Chairman Yang Yuanqing said of Lenovo’s mobile business at a press conference in Hong Kong on Thursday.
“So we will have two teams catering to the two kinds of markets with different product lines.”
Lenovo faces its toughest battle in its home base of China, where it has slipped out of the top 10 smartphone vendors. Shipments domestically declined 80% year-on-year or 55% quarter-on-quarter in the first quarter of 2017, according to data from Canalys.
The company currently has three phone brands in China – the premium Moto brand, the cheaper Lenovo series, and an online-focused ZUK brand launched in 2015.
A Lenovo spokeswoman said its global mobile strategy would focus on the Motorola brand, although it would continue to support its other lines, such as ZUK.
Moto products, including a premium series of modular phones designed with detachable components that can be replaced or upgraded, helped propel Lenovo to be the second-biggest vendor in Brazil, after Samsung Electronics Co Ltd, Yang said.
Shipments in Brazil rose 56% in the first three months of the year according to Lenovo, overtaking India as its biggest market, where volume grew 34%.
The average selling prices of Lenovo’s mobile products rose 15.1% in the past year, according to its financial report.
Mature market competition, where Yang said Lenovo’s main rivals are Samsung and LG Electronics Inc, is less fierce than in emerging markets, where the low entry barrier allowed in “too many Chinese vendors, some of which compete irrationally”.
He added Lenovo will have three more telecom partners in the U.S. this year, while its performance in Western Europe is improving.
New priorities
Yang said Lenovo is on track to meet its goal of turning around the mobile business by the second half of the fiscal year starting in April.
At the same time, some analysts say the company should cut its mobile losses in China and focus on building its strength in other markets.
“I think they should deep-six their China mobile business. Their non-China probably has a chance if it’s very narrowly geographic and product focused,” said Bernstein analyst Alberto Moel.
Lenovo is the fourth-biggest smartphone seller in India, with a 9.5%market share, which compares with Samsung in top place with 28.1, according to IDC.
While it faces increasing competition from new entrants Oppo and Vivo, it enjoys good brand loyalty.
“I like Lenovo phones for their good battery backup, smart looks and the overall experience,” said Bhaskar Kotian, a Mumbai businessman who has purchased at least six Lenovo smartphones for friends and family in the past two years.
Despite calls to write off its China problems, Yang insists there are no plans to walk away from its domestic mobile business.
“We would never give up our China mobile business, because it is 30% of the world market,” he said. |
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sebab terlampau bagus smp tak yah ganti...tu yg merudum tu... |
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tak minat lenovo
aku tetap setia dengan Iphone...hahaha..skrg ni dah Iphone 7..
banyak lak koleksi aku iphone5/5s/6 dan nak beli iphone 7 lak nanti |
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yg mati masa caj henpon kat melaka tu pn katanya pkai lenovo.
made in china kan,so selayaknyalah. |
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iphone, samsung dan huawei skrg yg tgh laku...
yg lain2 mohon turunkan rega |
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part murah/mudah cari,
contoh ,
seketul usb port 0.30 sen, guna kat tepon lenovo yg bharga rm1k keatas thn lepas
lcd siap frame baru rm80 tuk jenama vibe z2 , klu lcd samsung s5,s6, ipon 6,7nk dpt harga gtu, kirim salamla
jadi
org pkai lama jawabnya |
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Bila sebut pasal lenovo....aku teringat insiden bapak simbah anak dia masa anak dia dtg rumah nk bgtau dia nk menikah.....anak tiri ayah dia tayang hphone...adik dia kata -tayang tel baru...lenovo je....kesian kat hang....
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Aik..dah bagi byk2 kat semua cikgu takkan merudum jugak?  |
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aku serik pakai lenovo. sbb dulu aku penah terbeli lenovo. skali tu lenovo tiruan punye. nk pulang balik kt kedai tuan kedai smpi nk bergaduh ngan aku. huhuhu |
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lenovo dgn iphone mmg satu kilang. china komunis low class level.
elok guna sony lagi. |
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jazaa100 replied at 29-5-2017 05:04 PM
Bila sebut pasal lenovo....aku teringat insiden bapak simbah anak dia masa anak dia dtg rumah nk bgt ...
yg di kedah tu....oppo lah bukan lenovo |
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apa cerita bapak simbah air ni? |
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scorpionkiki replied at 29-5-2017 05:44 PM
yg di kedah tu....oppo lah bukan lenovo
Iya ke?......
Aku ingat lenovo.....
Tapi aku suka tengok adik beradik tu....cool giler...
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ultra78 replied at 29-5-2017 06:20 PM
apa cerita bapak simbah air ni?
bapak cikgu kanan...menikah lain dgn janda anak besar dah...dihalaunya semua anak kandung dgn bini 1st. Jd di tmn uda aloq staq. Bila anak nak menikah kena ada wali...anak nak mintak bapak jd wali tapi bapaknya halau anak anak dgn cara sembur air paip kat anak anak kandung tu. |
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scorpionkiki replied at 29-5-2017 08:10 PM
bapak cikgu kanan...menikah lain dgn janda anak besar dah...dihalaunya semua anak kandung dgn bini ...
Berkali kali aku tgok video tu....
Aku suka cara anak anak dia jawab kat ank pompuan tu - kesian kat hang.....kesian kat hang |
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scorpionkiki replied at 29-5-2017 08:10 PM
bapak cikgu kanan...menikah lain dgn janda anak besar dah...dihalaunya semua anak kandung dgn bini ...
Dengar kata guna ilmu.tatawlah |
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member aku handphone lenovo dia tercicir kat UM.
boleh pulak orang jumpa bagi balik. kalau iphone atau samsung
mesti orang bawak balik kan. mostly yang aku tau
kalau jumpa barang terpijak orang yg jumpa tu akan jual balik.
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make sense jugak la. pasal aku ada buat kajian buang masa
baru baru ni aku kaji mana android phonne yang
featueees dia balance cth skrinn. tak besar. harga murah
bateri besar. yg ada features ni lenovo je
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Post time 29-5-2017 10:36 AM
变色卡
Post time 29-5-2017 05:33 PM
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