The latest report by IMARC Group, titled “North America Floral Gifting Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,“ offers a comprehensive analysis of the industry, which comprises insights into the North America floral gifting market report. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The North America floral gifting market size reached US$ 15.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 24.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032.

North America Floral Gifting Market Overview:

The North America floral gifting market is experiencing significant growth, primarily influenced by changing consumer behaviors and the increasing significance of personal connections in the digital age. Furthermore, the rising demand for flowers as a means of expressing emotions and sentiments and to celebrate various occasions is also contributing to the market growth. Additionally, the ease of online ordering and customized delivery options offered by various floral retailers have revolutionized the way consumers purchase flowers. This convenience, coupled with the rising trend of personalization in gifting, where consumers seek unique and meaningful gifts, is further propelling the market growth.

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North America Floral Gifting Market Trends:

Moreover, the North America floral gifting market is propelled by the emerging trend of sustainability concerns and the shift towards locally sourced and eco-friendly products. Additionally, the growing preference for locally grown flowers and eco-friendly packaging is providing significant growth opportunities to the market. Apart from this, the integration of technology for enhanced customer experience, such as augmented reality (AR) for virtual previews of bouquets, is positively impacting the market. Furthermore, the growing emphasis on growing profitability via vertical farming of flowers in confined spaces is also driving the market growth. Besides this, the rising focus on increasing profitability via vertical farming of flowers in confined spaces is projected to catalyze the market growth in North America.

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Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

• Flowers.com, Inc.
• Avas Flowers
• Bloomex
• BloomNation, Inc.
• Blooms Today (Flowers Today, Inc.)
• Farmgirl Flowers, Inc.
• FloraQueen Flowering the World S.L.
• Flowerbud.com (Stargazer Barn)
• From You Flowers
• LLC
• Florists' Transworld Delivery (FTD)
• LLC
• Gotham Florist
• H.Bloom
• Just Flowers, Inc.
• KaBloom.com, Ltd.
• Teleflora (The Wonderful Company)
• The Bouqs Company
• UrbanStems, Inc.
• Venus ET Fleur

Key Market Segmentation:

Breakup by Product Type:

• Single Flowers
• Bouquets
  • Mono Flower Bouquets
  • Mixed Flower Bouquets

Breakup by Gifting Type:

• Personal
• Corporate

Breakup by Occasion:

• Birthday
• Anniversary
• Festive
• Sympathy
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Independent Retailers
• Departmental Stores
• Online Channels
• Others

Breakup by Country:

• United States
• Canada

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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