bg idea.. business development

ellyssa

salam semua..
lysa nk  mtk pandangan / idea.. lysa dpt offer as biz development.. basically apa yg kita kena buat yerk.. i mean utk majukan biz cmpny?

TQ

LostSoul

whats the nature of the company business?

ellyssa

education product.. dah lama tp maybe kurang expose.. so, lysa tgh crack head camne nk create awareness to public..

LostSoul

mmm education products.. target market? channel of distribution? kena list down everything and then baru leh nampak nak buat camna...

aw76

usually kalau job description include the words 'business development', it's just another word for sales....so whatever it is, you have to generate sales.

to create brand awareness, i have to agree with Lost Soul ...kena identify target market? channel of distribution?....also penting budget..

and since the product is not new, whether the public will be open to accept it through various marketing efforts than you are gonna plan/execute.

you do have to research about how well people know your product and how you can maximize your market penetration efforts to specific target markets. Some product may appeal to niche market and not to all..

just my point of view

ellyssa

thx to all..

ekceli.. at this moment company ada distributor utk jual product ni. so, now they r planning to market it sendiri and also thru distributor. lagipun, distributor more focus on corporate customer. mass mkt x penetrate lagik.. lysa thinking of to approach this product to individual eg, parents, student, anyone yg nk guna product ni..

cuma, lysa tgh pikir camne nk make thg plan happened.. any idea.. any suggesttion.. any book to read ke? pls advise,  (saya budak baru blajar )

ellyssa

alamak.. terpost 2x plak ...sowwy