Sales sendu, McDonald’s tukar strategi

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McDonald's is reconsidering its pricing strategy, after customers cutting back their spending took a bite out of the fast food giant's sales.

Outlets open for at least a year saw sales fall 1% over the April-June period compared with a year earlier - the first such decline since the pandemic.

The drop came despite the hamburger chain offering money off deals to try to win back cost-conscious customers and those who have boycotted the chain over the Israel-Gaza war.

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Boss Chris Kempczinski said the poor results had forced the company into a "comprehensive rethink" of pricing.

Price increases, made in response to inflation, had "led consumers to reconsider their buying habits", Mr Kempczinski admitted.

Though some markets have been able to adjust, in others, "a more comprehensive rethink has been required", he said.

McDonald's has increased prices on key items faster than its peers, said Bank of America analyst Sara Senatore.

"Consumers are savvy, aware of that," she said.

"The $5 meal that they have launched may be starting to change perceptions, but we are not seeing a trend change yet in terms of transactions and that's what they're going to need to see."

McDonald's is the latest corporate giant to warn of slower consumer spending, including in major economies such as China.

The company said overall revenue, which includes sales at newly opened stores, was flat year-on-year. Profits slipped 12%.

McDonald's said lower income customers were particularly hurting and the loss of those buyers was not being made up by wealthier households trading down.

Demand at its restaurants fell in the US, the company said, while weakness in France and price wars in China also weighed on sales.

France is among the countries where the brand has been caught up in boycott calls sparked by the Israel's war in Gaza. Other US companies, including Starbucks, have also been affected.

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cm_vungtau

Acik forum marah uols kalau boikot Stabak dengan Mekdi. Katanya tutup periuk nasik melayu. Katanya orang boikot Stabak bukan apa, sebenornya sebab miskin. Terpaling kaya di balik anonymous id.

shamsadis

mahal....harga mengikut peredaran zaman

goldcarrot

Cheaper price = lower quality lah kan? Kena la murah kan costing nya pon.. last2 dah jd level mkn rubbish je. Elok la pon budaya boikot ni.. mungkin boleh mkn yg proper sikit

princessmiang

Sedar tak sedar dah dekat setahun tak makan mekdi n stabak.. cashlah sister sape suruh support genocide semoga terus terusan terkubur dengan yahudi laknatullah

ultra78

Kena jual di gerai tepi jalan. Letak sos leleh..

Zeatyisaac

ultra78 replied at 30-7-2024 08:26 AM
Kena jual di gerai tepi jalan. Letak sos leleh..

Kan.... Street level foodies tapi marvelous. Pasti ramai beli, sapa tahu rupanya brand McDonald's.

vanillaninja

I pun dah almost a year tak jejak kaki di McD. Padahal I suka breakfast set theyols. Motif nak kata weols boycott sebab tak mampu? Choiii.

damian_lee

goldcarrot replied at 29-7-2024 11:52 PM
Cheaper price = lower quality lah kan? Kena la murah kan costing nya pon.. last2 dah jd level mkn ru ...

haah
yang tambah mahal pun patty makin sendu
koserr

vanilacup

Kat Sogo ni Mc D akan bertukar jadi Jollybean....
Tengok nanti sales sendu ke tak....

imanjannah

betul.. x sedar dah setahun aku x makan mcd, anak2 yg dulu nya suka pun ok je x makan situ dah..

edayildiz

i xmkn mekdi sejak oct thn lps..beberapa hr lps singgah beli ice cream je..naik rega la sekerim dia..
mmg sendu la xde org..sian kt staff dorg yg bg ice cream. tu
tp ice cream kon berger king lg sdp dan murah..

msdummy.2018

cm_vungtau replied at 30-7-2024 07:45 AM
Acik forum marah uols kalau boikot Stabak dengan Mekdi. Katanya tutup periuk nasik melayu. Katanya o ...

Well, aku antara acik yg ko ckp boikot mcd sebab xmampu beli...so what?bukan recently boikot...satu lg kfc...texas and seumpama

tompie

Padan lah muke.. semoga kita semua istiqomah boikot product2 kawan zionis.
Aamiin

ninja boy

Sejak sundae bubuh separuh, bubur ayam hanya 2 cube ayam malas jejak mekdi melainkan mekdi hujung pekan

dekmieDandy

kadang-kadang tu teringat jugak ler ke fries dia

tapi sebabkan burger dia tak sedap, so takpelar

ctaz

kadang org boikot bukan sebab perang palastine...
tapi boikot sebab memang rasa dah tak sedap....
contoh terbaik...KFC
lagi sedap ayam2 goreng tepi jaln....udah lah rega macam lahanat....

talapia

vanillaninja replied at 30-7-2024 08:35 AM
I pun dah almost a year tak jejak kaki di McD. Padahal I suka breakfast set theyols. Motif nak kata  ...

ha'ah la kan... sejak boikot2 mmg tak jejak dah McD ni.. kalau x.. mmg kompomla sebulan sekali paling tidak bantai McFlurry.
sesekali bawak anak2 sarapan McD..
Now.. sarapan mamak la pulak.. haha...

Manusiabesa

Benarnya rindu fries mekdi. Tersedap xda tmpt len leh celen.... burger dia plk roti lembut molek. Set utk anak pun ada so sng. Meribrown lgsg xsedap. Hauk tahap longkang.. chicken texas sedap sikit tp tu lah kids meal xdak. So far for xda lg yg sesedap mekdi yg leh replace mekdi. Fries tu, fries sedap ngat.

Stabak aku xkisah. Gigi dgn coffee bean sedap gak.

Xpa akn boikot smpai kiamat sbb smlm tgok gazan pegang mayat anak dia beheaded .nanges nyahhh