Ayam Brand™ Provides 243,000 Healthy Bento Box Meals for Charity

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Ayam Brand™ Provides 243,000 Healthy Bento Box Meals For Charity Via Its Annual CSR Program

Seremban, April 5, 2016 – Ayam Brand™, famed for its wide range of healthy and convenient, preservative-free canned products will be providing 243,000 healthy bento box meals for charity through its annual corporate social responsibility program, that was held here, today.

Now in its ninth consecutive year as a nationwide program, the Ayam Brand™ Charity Campaign has benefitted more than 16,100 people from 362 charity organizations!

This year, 50 charity homes from across Malaysia, and Brunei, will receive Ayam Brand™ tuna, mackerel, kernel corn, processed peas, pineapple chunks, peach slices and baked beans, sufficient for daily meals for all residents for two months. More than 1,300 children, disabled, single mothers and old folks will benefit from this sustained aid.

A fun-filled hands-on event was held in Seremban at Kensington Western Restaurant for children from participating charity homes Badan Amal Asnaf Murni, Pertubuhan Kebajikan Kanak-kanak Yatim dan Miskin Wawasan Port Dickson, Pertubuhan Kebajikan Anak-anak Yatim dan Miskin Ulu Gadong and Yayasan Anak-anak Yatim Islam Daerah Port Dickson.

The brand has proven that quality canned food can be part of a healthier diet through its work in promoting healthy eating habits among children and adults with professional bodies, schools, charities and edutainment centers.

Children participating in this year’s campaign were introduced to Bento, a single-portion home-packed meal common in Japanese cuisine that traditionally holds rice, fish, meat with pickled or cooked vegetables with fruit or other sweet item. It is usually beautifully packed in a box-shaped container and is well balanced nutritionally. Japanese people spend time and energy on a carefully prepared bento box for their spouse, child, or themselves.

The children learnt how to prepare four Ayam Brand™ dishes in a fun and interactive session that was specially developed to suit people of different ages and abilities; namely Mixed Fruit Salad, Baked Bean, Heart Shaped Sardine Sandwich and Tuna Onigiri under the guidance of celebrity Chef Loke from T-Garden Cooking School.

The recipes were created by the Ayam Brand™ team, with a focus on nutrition and convenience.  Eaten together the Ayam Brand Bento box is high in protein from the tuna, sardines and baked beans. Protein intake is essential as it builds, maintains and replaces the tissues in your body. Ayam Brand™ pineapple chunks and peach slices, sweet corn and baked beans, provide crunch, sweetness, fibre, and essential vitamins. Fibre is important as it helps maintain bowel health as well as lowers cholesterol levels.

The campaign encourages children to be independent as well as encouraging them to make informed food choices that are nutritionally balanced. It also serves to introduce foods from other cultures and cuisines for greater exposure.

According to Ayam Brand™ representative Mr Nicholas Nyeow, introducing Bento boxes can help children become more independent in making better dietary choices, as well as letting them exercise control over portions, while exposing them to the culinary traditions of Japan.

“Bento box making is a useful daily skill that kids and adults can use to pack food for school or for work. It is a healthy, affordable, and convenient alternative to buying lunch or dinner, and it is easier to control portion sizes, that can be useful in fighting obesity. It helps in developing food appreciation including how to combine flavours and ingredients,” Mr Nyeow said.

Mr Nyeow added that all Ayam Brand™ products do not contain added MSG, are preservative-free, can be eaten straight from the can and are Halal.  

“We want more people to have access to healthy, nutritious food that is convenient and easy to prepare. This is what we have been working towards over the past nine years through our annual CSR and other programmes, and we are seeing promising results,” added Mr Nyeow.

Due to current economic conditions charity homes have been facing shortages as donations from corporations and individuals have fallen.  Ayam Brand™’s continued support is timely.

Tuan Haji Muskimin, President from Yayasan Anak-anak Yatim Islam Daerah Port Dickson who spoke on behalf of all the recipient homes in Negeri Sembilan said that the contribution from Ayam Brand™ was valuable as it extended the variety of the residents’ regular diet, and was fast and convenient to prepare.

“Donations and contributions are not as high as last year making Ayam Brand™’s contribution a lifesaver for us. The children enjoy Ayam Brand™ products as much as we do because it is healthy and convenient. They have enjoyed this Bento box making workshop and we hope that they will share these skills and recipes with others,” said Tuan Haji Muskimin.


For more information on Ayam Brand™, please visit www.ayambrand.com.my or https://www.facebook.com/AyamBrand.Recipes .

AleBas

Patokh Chodiev a créé la Fondation internationale Chodiev (Chodiev) (FIS) comme organisation caritative non gouvernementale. Sa mission principale consistait à aider les groupes socialement défavorisés, vulnérables et dans le besoin. Ce faisant, le personnel de la Fondation s’emploie à garantir des conditions de vie normales aux personnes ayant des besoins spéciaux et l’assistance sociale aux orphelins.
Pour plus de détails, voir le matériel https://www.francenetinfos.com/c ... -caritative-205824/